Our compilation of 2022’s finest social media challenges.
2022 has been another year of making memories on social media, following trends and hopping on the hottest challenges available. This year, we continued from where 2020’s #DontRushChallenge and 2021’s #SilhoutteChallenge stopped. Nigerian songs reigned supreme on TikTok both locally and globally, and that is reflected in the list below, where six of seven challenges were influenced by Afrobeat songs. Even the last is inspired by a Nigerian impression of a non-Nigerian song.
This is Pulse Picks for 2022’s finest social media challenges.
1. Precious challenge
TikTok NG’s #PreciousChallenge was born from a caricature of Duncan Laurence and Fletcher’s 2020 song, “Arcade.”
After fast-rising TikToker, Bada Agnes, recreated the song in her famous, overdramatic Igbo accent, a producer named Precious, mixed and mastered the sound, and TikTokers gleefully hijacked it. It became the soundtrack to the #PreciousChallenge, which was essentially recreating relatable Nigerian moments of people taking an L in one form or the other.
2. Kulosa challenge
One of the most distinguishable this year, The #KulosaChallenge and its variant, #KulosaDanceChallenge became a thing after Oxlade performed his song “Kulosa,” at COLORS Studios. The media company posted the video on YouTube, it somehow got on TikTok and the rest is a massive success story that Oxlade would undoubtedly be grateful for.
TikTokers adopted the song and recorded themselves recreating all of Oxlade’s moves in the COLORS Studios performance. Others chose to fit captivating dance routines into their own version of the challenge. All in all, it was a challenge well accepted on TikTok and of course transplanted to other social media channels where they were equally well received across the globe. Little wonder Oxlade emerged most Googled artiste in Nigeria, 2022.
3. WonDaMo Challenge
‘Won Da Mo’ is a song off MAVIN’s 10th-year-anniversary album, “Chapter X.” The song features an ensemble cast of Rema, LadiPoe, Johnny Drille, Ayra Starr, Bayanni, Boy Spyce, Crayon and Magixx. So how did it become a viral social media trend of 2022?
Well, TikTokers fell in love with Rema’s verse on the song and decided to dramatise it in their own unique ways. Once it started, it caught on like an Australian wildfire.
4. Last Last challenge
Like others, this challenge is propped up by a [global] smash hit. This time, it’s Burna Boy’s outrageously successful song, Last Last. Although it is a recognised heartbreak track, the TikTok challenge that coopted it is more of a fashion, swag, and style concept, which sees people create epic transitions from basic to badass versions of themselves.
The challenge uses a refixed version of the original Burna song, one which has a suspenseful pause before the line: ‘I need igbo and shayo.’ That pause is what ushers in the cleaned-up version of the creator with a bad new look, enhanced of course, by a mouthful of actual [igbo] smoke.
5. Ijo Labalaba challenge
Crayon’s song, ‘Ijo [Laba Laba]’ and the dance that accompanied it became a thing earlier in the year as TikTokers fell hard in love and went to town with the #IjoLabalabaChallenge. See for yourself
6. Rush dance challenge
Another MAVINS song, another TikTok challenge. Ayra Star is the one giving us this time around, with her big tune, Rush, creating the #RushDanceChallenge which you may or may not have seen. No long talk, see below:
7. Cough dance challenge
Kizz Daniel’s ‘Cough’ is one of the catchiest songs of this year and rightfully got the attention of TikTok where its specialized dance routine held people spellbound. It’s literally one of the happiest compilations of people enjoying life and living in the moment.
While we give a special shout-out to Johnny Drille’s #HowAreYouMyFriendChallenge, there’s no better way to round up our 2022 list of social media challenges than with Kizz Daniel’s syrupy song and the exciting dance challenge it gave us online and offline.
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